Bridging European Innovation with the Middle East’s AI Revolution

WMF expands into the Middle East through a strategic partnership with Saudi Makes Future (SMF), building a direct tech bridge between both ecosystems
14-16 DECEMBER 2026

From Europe’s Largest AI Exhibition... To the Land of Opportunity in Saudi Arabia

Over its multi-year journey, WMF has evolved from a pioneering platform into a massive global technology phenomenon—building a cumulative record that has brought together over 300,000 specialists and innovators, hosted more than 3,000 exhibitors and sponsors from 90+ countries, and facilitated over 10,000 B2B investment meetings and contracts that forged multi-billion-dollar alliances and catalyzed extraordinary growth for startups and multinational enterprises alike.

Today, this rich history and impressive scale arrive to meet the Middle East’s leading technology power—the Kingdom of Saudi Arabia.

The launch of Saudi Makes Future in Riyadh is more than just another milestone; it represents the ultimate convergence between a proven global legacy of innovation and the Kingdom’s economic dominance as the region’s largest digital market and fastest-growing investment hub. Here, in the heart of Saudi Arabia, sovereign wealth funds, major national initiatives, and AI industry leaders come together to reshape the global digital economy.

The Journey: Passion meets the Precision

The energy is not destroyed, it transforms. Bringing our vision towards Saudi Arabia and Vision 2030 required an evolution of state. In the journey across the Mediterranean and the global network, our passion crystallized. The warmth of emotion became the clarity of data. Intuition became algorithm. We took the Italian creative impulse and channeled it into the infrastructures of the future.

Saudi Makes Future: Infinite Intelligence

Welcome to the place where the future ceases to be a dream and begins to take shape. In this new horizon, creative energy evolves into the precision of global infrastructure and the infinite depth of Big Data. This is not an absence of passion, but passion focused: the resolve of a nation that is no longer just dreaming of the future, but actively building it.

Technology without purpose is merely code. That is why our journey leads toward a greater promise: the promise of sustainability, rebirth, and life. It is the definitive meeting between the precision of silicon and the vitality of the natural world. By fostering global connections that unite different cultures, Saudi Makes Future transcends the concept of a tech fair. It is a living ecosystem dedicated to human progress and the realization of Vision 2030.