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Saudi Makes Future

The largest international event for Artificial Intelligence in middle east

14 · 15 · 16 DEC 2026 | RICEC
RIYADH | KSA

Explore the summitDiscover sectors

What to expect at SMF

+300

Exhibitors

+100

Startups Showcases

+70.000

Attendees

+90

Countries

+100

Global Speakers

A New Landmark for Innovation: WMF Expands to the Kingdom of Saudi Arabia

We Make Future (WMF) is Search On Media Group's global platform for AI, technology and digital innovation, built over 12 years — bringing together founders, investors, governments and the operators shaping what comes next, from Bologna to San Francisco and across a growing international roadshow.
Now, WMF arrives in Saudi Arabia in its Saudi Makes Future (SMF) edition — not a local spin-off, but the Kingdom's own chapter of the same global platform, organized by Search On Media Group in partnership with PNG. SMF brings WMF's international network, its investors and its stage directly to Saudi Arabia — while giving the Kingdom's own innovation ecosystem a seat on WMF's global platform, from Riyadh to Bologna and every stop in between.
Aligned with the Kingdom's Vision 2030 and the Year of Artificial Intelligence 2026.

We Make Future (WMF) is Search On Media Group's global platform for AI, technology and digital innovation, built over 12 years — bringing together founders, investors, governments and the operators shaping what comes next, from Bologna to San Francisco and across a growing international roadshow.

Now, WMF arrives in Saudi Arabia in its Saudi Makes Future (SMF) edition — not a local spin-off, but the Kingdom's own chapter of the same global platform, organized by Search On Media Group in partnership with PNG. SMF brings WMF's international network, its investors and its stage directly to Saudi Arabia — while giving the Kingdom's own innovation ecosystem a seat on WMF's global platform, from Riyadh to Bologna and every stop in between.

Aligned with the Kingdom's Vision 2030 and the Year of Artificial Intelligence 2026.

AI Across Sectors: Transforming Tomorrow’s Economy

Discover the key sectors being transformed by AI, and explore how technology is shaping the future of investment and innovation at SMF2026

View All Sectors

Why Attend SAUDI MAKES FUTURE AI EXPO?

Experience Next-Gen Innovation

Discover cutting-edge AI technologies, bold solutions, and real-world applications redefining industries globally

Network with Key Decision-Makers

Connect directly with global investors, enterprise buyers, government leaders, and high-growth startups to spark high-value partnerships

Gain Insights from 250+ Tech Leaders

Learn actionable strategies and visions from top international experts across AI, FinTech, Smart Cities, Robotics, and Sustainability

Tap into Saudi Arabia’s Mega-Projects

Unlock direct commercial and investment opportunities within the Kingdom’s national AI framework and multi-billion-dollar giga-projects

Bridge Global & Regional Expertise

Engage with a powerful blend of international innovators and top local talent inside the MENA region’s fastest-growing tech hub

Be Part of the Region’s Premier AI Event

Join the ultimate global gathering for technology and digital transformation, where visionary ideas convert into measurable business impact

Just a few We Make Future speakers

Sir Tim Berners-Lee

Inventor of the World Wide Web

Federico Faggin

Physicist & Microchip Inventor

Jerry Kaplan

Scientist, AI Expert, Silicon Valley Pioneer & Tablet Inventor

John Wesley

Invest Senior Director

Philip Kotler

Autore

Robot Sophia

Social Humanoid Robot

Papu Gomez

Footballer, World Cup champion with Argentina

Giorgio Chiellini

Former footballer, sports executive, and entrepreneur

Gianfranco Zola

Sport Executive, former football player & coach

Dardust

Producer & Artist

Elio

Singer-songwriter and musician

The Flying Man

Siyabulela Mandela

Human Rights Activist

Manuel Castells

Chair Professor Communication Technology and Society

Claudio Domenicali

CEO

Francesco Ubertini

President

Veronica La Regina

Space Mentor

Pierre-Philippe Mathieu

Implementation Manager of ESA Space Resilience Nodes

Michiel Scheffer

President of the Board

The Event topics

AI Startup

competition

AI Investments

panels

AI Experts

talks

AI Business

meetings

Innovation

Future

Connection

Knowledge

Growth

Network

Artificial Intelligence

B2B

Investments

Robotics

An event to access the global AI

& Digital Innovation ecosystem

AI 4 Future Startup Competition

The AI 4 Future Startup Competition:

Join the international AI Startup Competition and pitch in front of an AI-specialised audience. Bring your idea in the heart of middle east Innovation.

Discover more

B2B Synergies & Sponsorship

The sponsorship offer the opportunity to play a leading role, ensuring global visibility for brands.
It provides exposure to an audience of key AI stakeholders, including investors, VCs, experts, and companies from both the Saudi Arabia and global markets.

Become a sponsor

AI Knowledge & Networking

An exclusive audience will attend the WMF event in Riyad to dive into the latest trends in AI technology.
Talks with field experts and panels dedicated to the AI & Digital Innovation investment ecosystem, with a particular focus on the Middle East market.

Join the exhibition

Exhibition Area | 20,000 – 30,000 sqm

A world-class showcase floor featuring interactive demos, cutting-edge innovations, and immersive experiences designed to connect ideas with opportunities.

70,000+ Attendees

A vibrant community of innovators, thought leaders, investors, and change-makers gathering to network, learn, and shape the future.

90+ Participating Countries

An international showcase of innovation, bringing diverse perspectives and fostering cross-border collaboration.

1000+ Exhibitors

Global enterprises, regional champions, and cutting-edge startups showcasing breakthrough technologies and transformative solutions.

Country Pavilions

Dedicated pavilions will highlight national achievements in AI, digital transformation, and sustainability. Each pavilion showcases innovation from local companies, startups, government initiatives, and academic institutions — positioning the Kingdom as a global leader in emerging technologies.